Twitter for business is one of the most underutilized Social Media platforms for Direct Sellers, bloggers, and Small business owners. With more than 330 million users per month it ranks higher than Pinterest and Reddit. Twitter is only outranked by Facebook, Instagram and YouTube. To take advantage of this seemingly untapped market, you need to set some twitter goals.
How to set Twitter Goals
Goals are essential to helping you determine what is working with your social media strategy and what is not. Setting up twitter goals is like setting up goals in anything. You need to decide what you want out of the platform before you can choose what you want to concentrate on.
Reviewing your Twitter Analytics (which we will talk about in a moment) will help you determine which goals you should concentrate on. Most people are focused on increasing followers at first. However, I will caution you that quality and loyal followers are far more critical than the number you will see. After all, if no one engages in your content, it really won’t help you long term.
Some Examples to consider:
All of these things are measurable. So pick a couple and set a timeline for them. Then write them down and check on them to see if you are on track to meet them. If you are not on track, then reassess your strategies and determine what you need to change to reach your goal.
Best ways to use Twitter for business
There are many ways to use Twitter for your business.
- Live Sales
- Videos of products
- Promotional Materials
- Twitter Chats
For more information and some Twitter best practices check out TWTR: Using Twitter in a Social Media World
Like most social media platforms Twitter has analytics available to you. These allow you to review your tweets, your audience and determine what has worked and what has not.
Check out your Twitter Analytics at https://analytics.twitter.com and sign in with your twitter account.
Don’t forget to come and follow me over on Twitter for more great tips for success! If you are interested in learning more Twitter strategies to help you succeed; consider our Twitter Training for Direct Sales / Small Business and Blogging Success.
BONUS: If you use code SPECIALDEAL you can get our twitter course for 50% off!